Tuesday, July 20

Billboard Wars in Sports

In my hometown, just before Game 6 of the NBA Finals, a 'Go Suns" billboard appeared. That's like the Buffalo Bills having a "Go Bills" billboard in Jacksonville just before Trevor Lawrence's rookie season AFC Championship game. Or if the Packers got a "Go Pack Go" along the Arlington Expressway just before the Superbowl. 

Except the Suns billboard isn't just fantasy. A law firm from Phoenix really did buy a "Go Suns" billboard in my hometown of Milwaukee to have it revealed just before Game 6 of the NBA Finals.

Clever? Yes. Acceptable? Not really. I'm not surprised someone from Phoenix needed to erect a sign to pump life into Chris Paul's flaccid Finals performance. However, the company that sells advertising space in my city should have more class. Then again, it's an advertising firm. And the company that bought the billboard? A law firm. Classy and more classy.

Gruber Law in Milwaukee has a One Call; That's All catchphrase. The figurehead lawyer is also a Bucks sponsor. No matter how many calls it takes, Gruber or someone else in Milwaukee needs to find a way to pay Phoenix back for the lack of respect. If nothing else, a "Bucks in six" billboard along the I-10.

I know sometimes Miller sends Milwaukee water to hurricane victims, so maybe send a semi trailer filled with Milwaukee Bucks water bottles and an exterior caption that reads, "Stay Thirsty, Phoenix." For a title and because it's the freakin desert.

I hope someone with deep pockets in Milwaukee gets on the horn and secures some sweet revenge, but the best revenge would be a Game 6 win and a title for a starved city (with plenty of water). And beer.

If you want to learn more about Milwaukee and Wisconsin, check out Real Wisconsin News.

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