I wanted to see what other Jacksonville bloggers write about. It's mostly running, momming, and fashion/lifestyle. Real estate, art, and food are in there, too, but those end up being fashion and lifestyle, as well. Spellcheck doesn't think momming is a word, but mommying is really more of a helicopter mom thing. Another time we'll get into it. Also, almost all local bloggers are women. Men are too busy driving their big pickup trucks around town. I started to thinking that maybe what we need is a guy fashion and lifestyle blog. Or one about pickups. But I don't own a pickup. So fashion it is.