Wednesday, October 18

Action News JAX Busy Mom Ad Should Bother Us

Arielle Nixon
I'm all for good-looking moms who want to take care of themselves. That's not my issue with the Action News JAX ad. The problem is that the ad depicts an alternate reality that is not obtainable by most of us. Let's take a look at the ad storyboard and break it down for analysis.


Mom Jogging
We know she's health-conscious and probably busier than those of us who sit around and write articles about her. 

Mom Enters House
She comes in to hugs from kids, all too young to be watching themselves while she's out. No hugs from dad or any sign of him. Presumably, Mom jogs before the kids wake up. Perhaps Dad got them dressed and set them all right by the door to wait for her to return. Upon further review, the kids are in their jammies, so they apparently wake up and go wait for Mom by the door. Kind of sad. 

Mom Adjusts Clothing
She's in a bedroom tying shoes or something. We might assume she comes home to take a shower after her jog, but then she would appear to be putting on another workout outfit. Perhaps she does not sweat while jogging, only needing footwear adjustment to be presentable.

Mom Does Breakfast
She pays more attention to TV than her kids while serving breakfast in her jogging outfit. I'm wondering if she's able to make healthy choices for the kids while distracted by Arielle Nixon (the main reason I don't watch the news while fixing breakfast for my kids). I also noticed that her son looks at her strangely when she kisses him on the cheek as he eats, perhaps as an indicator that Mom is uncharacteristically loving when the cameras are rolling. Or that she needs to take a break to shower after jogging.

Mom Jogs Some More
She is jogging down the middle of the street at the end of the ad, implying she came home, made breakfast, and then headed back out for another jog (in the same clothing) while the kids drove themselves to school or childcare. Also, if you jog on a street, you should jog against traffic, not down the center, unless you're trying to avoid some of those giant spiders I've seen in Florida.Yes, this could be a flashback, implying her mind is wandering back to the happy time when she's alone and not having to deal with the kids and absent husband. Either way, her morning is a fallacy, presented to viewers to imply we all have time to watch the news while still taking care of our families and bodies.

In real life, if you exercise in the morning, you are rushing through throwing some Cheerios on the table for the kids and getting a shower in so that you don't scare people away at work. I know, Action News JAX wants us to believe that there's time for important news within that time frame, but you're probably better off listening to traffic and weather on the radio, which you can do while jogging or showering or driving. Also, maybe the news in the morning (I have not watched) is more upbeat than that in the evenings, but if not, then it's not at all close to appropriate for these young kids to be watching homicide and other crime reports while eating breakfast.

As an important final note to those of you who want to set your TV up for news in the morning, kids who eat while watching TV may miss cues from their bodies that tell them they're full. Also, it means you are not interacting with those children at the time. In the ad, we see a loving mom who hugs the kids, but then she sets them in front of the television for a meal, presumably allowing the newscasters to engage the children in the mealtime conversation. That's dangerous when it comes to obesity, social interaction, and the ability of parents to show they care.

The purpose of the ad is to reach out to busy moms who might also want to be informed. However, if you relate to the ad or already follow its advice, you should be worried. 




Related Stories
We're Taking Local News To The Next Level
 Jobless Miss Jones, Action News Jax Explain Joblessness Situation
 Does Someone's Plans For Lottery Winnings Qualify As News?
Thanks for reading. See more of my content:

Satisfamily - Articles about being happy as a family
Passive Ninja - Web Design in Jacksonville
McNewsy - Creative Writing
Educabana - Educational Resources
Brave New Church - Church Website Design
Voucher School - Pros and Cons of School Vouchers
Luthernet - Web Design for Lutheran Churches
Sitcom Life Lessons - What we've learned from sitcoms
Mancrush Fanclub - Why not?
Epic Folktale - Stories of the unknown
Wild West Allis - Every story ever told about one place
Educabana on Teachers Pay Teachers (mostly ELA lessons)
Real Wisconsin News - Satire from Wisconsin
Zoo Interchange Milwaukee - Community website
Chromebook Covers - Reviews and opinions

Brian Jaeger - Resume (I'm always interested)

Contact Me

Contact Brian

Name

Email *

Message *

Pennies From Heaven AKA Welfare for Writers

The reason why we have ads on this site is because that's one way writers make money online. Your presence on this site right now might make a penny for our family. Clicking on an ad might get us closer to $.50. Buying something online as a result of clicking on a link can make us a few dollars. We will not get rich from this money, but every penny helps out. Every like or share or re-post or follow. Please, make a donation to our family by clicking.

JAX Weather

Labels

Jacksonville jax money Florida crime housing activities vehicles economic development school home news transportation planning police Duval website design kids politics traffic research TV neighbor reviews sports taxes parks statistics East Arlington writing history environment St. Johns roads travel water employment fun men previous owner rankings Arlington weather women beach review business church jaguars pollution dating fashion football guns hurricane library race tourism fatalities health care zoning baseball music JEA Mayport restaurant summer animals games military unf Lyft St. Augustine education flooding pets spanish AC Halloween farms film french hockey noise ocean po radio Duval County Fletcher high school armada cats christmas controversy debate decision fall fort caroline style superhero 2021 AAA Roadside Assistance Advice Blowhard Cambridge AICE County Sheriffs Duval County Public Schools Easter FDOT FL Google Gyros Haretna Hilton Honors James jaeger Kernan Boulevard Lutheran Milano's Ocala Pressers SEO St. Johns County Starbucks T-shirts Tim Tebow VW acting ad of the week addiction again all balls arts asked avoid behavior belief best bi-polar boo celebration chances chump colleges column common comparison consequences councilmembers credit card cuisine difficult to use don't work doors driving games entertainment experience expression faith finding food frustration future gambling gaming gas station grass hack handles high school exchange homes housing market humor illegal traffic stops impact importance improve indians informed infrastructure insightful issue. killing language last chance light boat parade lights local dating scene lottery love made mascot meaning mental health merchandise mistakes mood swings no U-turn sign no brains notebooks opening opinion origins ownership party paying for hotels personal opinion pet ownership pitbull play players pooper popular pound sand program protect real estate reason reform religion request revenue rewards program rights road trip save school identity school pride school spirit service simple sketchy slang someone state struggle support system take down taste teachers thank you timucuan traffic laws traffic stop universities unpredictability usage vehicle pet peeves welcome workplace