Wednesday, February 26

1001 Reasons NOT to Build a New Website

Salesmen are good at what they do, and they will tell you that apps are the future or that you can simplify your website. While apps aren't the future, there's some truth to simplifying, but it's at a cost. What I would say is that you should simplify and then have a blog or archive, just in case. Facebook doesn't do this for you. Twitter or Instagram either. Youtube can be useful, but it's not really a great place for people to learn more about your business.

The main problem I have with abandoning a website is that you lose out on possible hits. People might accidentally find your website because of something written on the site, and that's kind of the point, especially if it's something positive, like "best auto dealer in jacksonville" and you happen to be an auto dealer. But even if your site ranks for "2001 Saab 9-5 ignition coil" because you wrote an article about changing one of those, then people get to see why you are one of the best auto dealers in Jax.

When a local school went with a closed website and teacher pages for simplicity, it was interesting to see which search terms that Google had associated with the school, since many of those would now be lost with a more concise website. I'll replace the actual school's name with "salem," since there's a Salem Lutheran School in Jacksonville, Illinois, but you'll get the idea. 1001 search terms over the previous six months, most of which will be gone. These are organic searches based on articles written by staff, and they can be useful. However, most of the search terms on this list did not result in an actual click, so don't think that there are thousands of clicks disappearing. Thousands of impressions, maybe

Here's the list of search terms, many of which will no longer be relevant to the new website:

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