Tuesday, April 13

Jax Local Ad of the Week: Those Krazy Kids

First off, support local businesses, whether they use kids, animals, or inanimate objects in advertising. 

Let's take a look at some of the local ads that use kids, who obviously say the darndest things. We'll look at five local Jacksonville ads that use kids as part of their pitches in order to see if it's effective as it is cute. 

The first ad uses a slightly older kid than the rest, and we'll assume it's a daughter (heir) to the Air to Air company. She suggests, "Let's give away a $350 WIFI Thermostat with every Carrier 15 Seer Replacement Heat Pump." Even if this kid was raised in a household of HVAC folk, it's very unlikely she'd make this statement. Most kids would be like, "Buy a new Carrier system from my dad so he can get me a PS5." Maybe, if it's a really altruistic kid, she'd say, "Buy a new Carrier so that our company can donate food to homeless people or something." The latest ad for Air to Air features a teenage girl (not sure if it's the same girl), and she also suggests the same giveaway. Whereas I can almost buy that a little kid wants to give stuff away to customers, I'd think a teenager would be like, "Just buy a Carrier from my dad already so I can get a Jeep Wrangler for my Sweet Sixteen. Or don't. Whatever."


The next ad for Southern Home Additions features Erich, who says, "Don't wait til I take over...CALL NOW!" He's dressed in a tuxedo and seemingly dancing, perhaps at a family wedding. While he looks like he might be saying, "A cha cha, I love Kool Aid!" it's entirely possible that he was just told at the wedding that he would one day take over the family construction business, perhaps because his aunt just married some guy from a rival construction company. Still, I can't imagine he'd have the foresight to suggest people should invest in home additions now rather than in twenty years when he's the boss. He'd probably really say something like, "I love trucks and mac n cheese and puppies!" when asked what he wants to tell potential customers. And, honestly, who doesn't love those things?



The next ad from Elite AC features another cute kid who is looking shyly away from the camera and saying, "Kids like Clean Air, Trust us!" This is an interesting statement, coming from a kid. First off, kids are very self-centered, and it's unlikely this child would say that all kids like clean air if he's really talking about himself. Also, most kids don't use the royal we in a sentence or consider themselves to be part of the company. So a kid, when prodded to do so, MIGHT say, "I like clean air; trust me!" You notice how I also don't capitalize random words and use a semi-colon properly? If this wasn't a speech bubble that's quite obviously coming from a kid, I'd say it was the disembodied voice of the owner of Elite AC saying it, with "us" representing the employees of the company. If you really want to go out there, you could say that the eyes rolled to the side are more creepy and the possessed child is speaking as Legion, but most people wouldn't trust a child who's in need of an exorcism. 



Precision Carpet features a little boy and a pit bull, two of the most destructive entities known to suburbia. The boy has a smudge of dirt on his face and maybe in his hair while wearing overalls (reminiscent of Dennis the Menace). He's not really saying anything or even doing anything, but I suppose he will make a mess, given the chance. However, the irony in this photo is that neither the boy nor the dog are on carpet. The vans are. I have not yet seen a carpeted garage or driveway in Jacksonville, but I guess Precision Carpet will clean em if you got em. 

Side note: I did see a carpeted driveway while walking through Winnipeg (of all places), and I have seen some ratty carpet in enclosed patios here in Jacksonville, though I'm not really sure carpet cleaners can handle engine oil or grease from a grill. 

Credible AC uses a baby with his/her family to sell UV light filtering and duct cleaning. While neither will actually protect anyone from Covid, my wife definitely made me get the ducts cleaned in our house when our first baby was born, so I get it: the billion-year-old dust just sitting in your ducts is better off aging in a vacuum or a landfill in Georgia. Guys, just humor your wives and get the ducts cleaned the one time you have a firstborn. 

There is one other detail that might need some explaining: the extremely appealing model-parents both sport thick and dark hair, while the cute baby seems to be totally blonde or completely bald. I'm sure the kid will look like dad eventually, but that's one father who might be doing the math of his deployment and when his wife scheduled the construction work, carpet cleaning, and AC installation.  I'm kidding. The real question is why the dad's dressed like a lumberjack when the family lives in Florida and has a working HVAC system. 





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